Primary Wordmark

Campbell University’s visual identity system is centered on the University’s wordmark.

The Campbell University wordmark must be used on all University publications (this does not include course syllabi, student handouts, course materials, etc.). 

official campbell university wordmark

The University’s mark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way.

Appropriate white space (breathing room) around the workmark is to be considered in any design for all mediums. There should be no question in the mind of the reader that the wordmark is in the prominent position. The wordmark should never be screened back on newsprint and should remain a solid color or reverse from another solid color.