Logos & Wordmark

University Logos & Wordmark

The Campbell logo is the face of our university. When used consistently, the logo strengthens our identity and further enhances the Campbell brand.

Campbell 2024 Orange Vertical Logo

The Icon & Wordmark

The Kivett icon and Campbell University wordmark represent the official logo of the University.

Download logoView Use Guidelines

Other University Logos & Marks

example image of signature mark

Signature Marks

College, school and department signatures use the official Campbell University logo to maintain a consistent brand identity.
Download signature marks →


The University Seal

The seal is the University’s official corporate signature. Only the University Board and President may authorize its use. It is not to be used on stationery, programs, clothing, advertising, etc.


Athletics Marks

The Campbell Athletics marks and font are to be used only for athletics and should not be used on clothing and/or merchandise that do not represent Campbell University Athletics. Use of the Athletics marks require prior permission from Athletics Marketing. 


Spirit Marks

Spirit marks may be used to promote non-Campbell Athletics events and recreational activities on campus and encourage Institutional pride or school spirit.

Download Spirit Marks

cropped logo design example

Secondary Logos

Secondary logos may be created for use with events or programs that have a fixed start and end date such as centennials, dedications, camps and seminars.
Request a secondary logo →

Logo & Wordmark Usage Guide

The Campbell University wordmark must be used on all University publications, newsletters, marketing materials and graphics, advertisements and email marketing.

The University wordmark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way.

Trademark & Licensing

The name, marks, and image of Campbell University cannot be used to imply or suggest endorsement of any product or service not provided by the University. The University’s wordmark, seal, and other marks are registered with the United States Patent and Trademark Office and protected by law.

Individuals and organizations outside the University who wish to use any of the official marks must first obtain written permission from University Communications and Marketing.

View the trademark and licensing policy and contacts → 

Incorrect Usage of Logos

incorrect usage

Do not flip the logo.

incorrect usage

Do not rotate the logo.

incorrect usage

Do not adjust the proportions of the logo.

incorrect usage

Do not independently move or scale the elements.

incorrect usage

Do not modify the approved colors of the logo.

incorrect usage

Do not place the logo over photos or patterns.