Trademarks & Licensing

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Campbell University participates in a licensing program that oversees the use of our trademarks on a variety of items and that works to promote, enhance, and elevate the image of the University by authorizing the use of our name and logos on merchandise. This program is administered by Campbell University and in partnership with Collegiate Licensing Company (CLC).

Campbell University’s licensing policies:

  • Protect the trademarks, service marks, logos, symbols and indicia that belong to the University and that are associated with the values and traditions of Campbell.
  • Promote the university in a consistent manner by allowing only uses by officially licensed vendors and on quality products.

Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.

Only officially licensed, approved vendors (licensees) may produce items bearing the University’s trademarks or name. Those wishing to become licensed can obtain an application. Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee. All vendor questions regarding the application and approval process should be directed to Learfield.

Once a vendor is licensed, they can access current, accurate Campbell logos and marks from Trademarx Online, CLC’s web-based artwork database. Product designs must be submitted to Trademarx Online for review and approval prior to being produced. Items bearing Campbell’s trademarks without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.

About CLC

The Collegiate Licensing Company (CLC) is a full-service trademark licensing agency. CLC is uniquely positioned to deliver consumer connections and brand visibility for collegiate institutions through impactful licensed merchandise strategies and innovative marketing platforms. Our unmatched licensing and marketing services, the deepest roster of industry experts, the largest enforcement and legal team, and the most comprehensive data platform in licensing combine to drive customized, data-based solutions to navigate our partner institutions through the ever-evolving consumer and retail marketplace.

Collegiate Licensing Company
Rik Fitton
CLC Regional Vice President

Questions? Contact Us


University Communications & Marketing

Haven Hottel
Asst. VP for Marketing and Communications


Mike Waddell
Senior Associate AD for External Affairs