Campbell University participates in a licensing program that oversees the use of our trademarks on a variety of items and that works to promote, enhance, and elevate the image of the University by authorizing the use of our name and logos on merchandise. This program is administered by Campbell University and in partnership with Learfield Licensing Partners (LLP).
Campbell University’s licensing policies:
- Protect the trademarks, service marks, logos, symbols and indicia that belong to the University and that are associated with the values and traditions of Campbell.
- Promote the university in a consistent manner by allowing only uses by officially licensed vendors and on quality products.
Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.
Only officially licensed, approved vendors (licensees) may produce items bearing the University’s trademarks or name. Those wishing to become licensed can obtain an application. Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee. All vendor questions regarding the application and approval process should be directed to Learfield.
Once a vendor is licensed, they can access current, accurate Campbell logos and marks from Trademarx Online, Learfield’s web based artwork database. Product designs must be submitted into Trademarx Online for review and approval prior to being produced. Items bearing Campbell’s trademarks without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.
Learfield Licensing Partners contact:
University Brand Manager
3340 Peachtree Road, Suite 930
Atlanta, Georgia 30326
404-846-3496 Ext. 1945
Questions? Contact Us
Asst. VP for Marketing and Communications
Phone: (910) 893-1421
Associate Athletics Director for External Relations
Phone: (910) 814-4392