Licensing and Trademark Usage Policy - Brand

The symbols, designs, words and phrases that identify Campbell University are important components of the institutional brand.

To protect ownership of its intellectual property and to protect the brand identity of the university, Campbell University has developed policies and procedures regarding the use of its name and marks.

Permission from Campbell University’s Trademarks & Licensing team is required when using or reproducing the university’s name or marks to create branded apparel and other merchandise.

Recognized Student Organizations

A campus department or organization must complete a request form and submit with final design(s) to Campbell Trademarks and Licensing PRIOR TO any production of final products. Trademark approval must be completed for every order including exact reprints. Failure to do so may result in non-payment, rejection of goods, and/or the requester will be held liable for the purchase.

Official Campbell Student Organizations are granted use of institutional logos and marks for products under the following conditions:

Student groups must have prior approval to use the licensed marks on products from their Student Life Representative.
Student groups must use an authorized licensed vendor.
The Item MUST include the name of their organization on the product, so as not to compete with the retail options within the bookstore. Permission to use the mark is under the assumption you are promoting your organization, not the college, department or university. The student organization name must not interfere with the University marks or logos.
Licensed marks must not be altered or changed in any way. (ie. adding a stethoscope to the running camel).
Registered student groups should use the word “Club”, “at Campbell” or similar identifier in the naming of the organization.
Unless affiliated with Athletics, student groups may not use the official athletics marks. They may use the CU, Running Camel, and the Athletics block name.
Designs must not include references to alcohol, illegal substances, weapons or suggestive or explicit graphics or language.
Designs must not include the unauthorized use of other’s trademarks or copyrights in conjunction with the university’s trademarks or word-marks.

All products containing or including any registered Campbell marks produced for giveaways, fundraisers or resale to the general public will be subject to the standard licensing fees as required by the University’s agreement with CLC.

The President’s Seal is restricted to official university business items, publications and documents that are university-wide in scope and that require approval by the President or the Board of Trustees before being issued Use of the Seal for retail items is restricted to graduation related items, and for limited, upscale gift-type products or university-level awards that require the President’s or Board of Trustees’ approval.

Process:

Design your artwork. Be sure to include the name of your organization on the product. The use of university trademarks must follow brand standards and guidelines.
Find and select an approved licensed vendor for your product.
Complete and submit the Student Trademark Use Request Form for usage review and approval prior to production. Allow enough time for authorizations. Licensing representatives will inform you if any changes are required.
Upon approval, place your order with the vendor.
Submit the completed authorized Trademark Use Request Form along with the vendor quote for payment/reimbursement.
Students who wish to collect funds or Touchnet and Mobile Cause are the only authorized storefronts

Note: Student Groups wishing to conduct fundraisers and collect payments must use Touchnet or MobileCause. For Touchnet storefronts, contact Laura Matthews, Associate Bursar or Amber Parker, eCommerce Coordinator.

Departments/Schools

When purchasing with a purchase order, check requisition, or credit card, a copy of the fully executed Trademark Use Request Form with approval from the licensing office must be attached with your payment request.
Departments must use an authorized licensed vendor.
The Item MUST include the name of the school/department on the product, so as not to compete with the retail options within the bookstore.
Marks must not be altered or changed in any way. (ie. adding a stethoscope to the running camel).
Unless affiliated with Athletics, departments may not use the official athletics marks. They may use the CU, signature marks, Running Camel, and wordmark.
Designs must not include the unauthorized use of other’s trademarks or copyrights in conjunction with the university’s trademarks or word-marks.

Process:

Design your artwork. Be sure to include the name of your organization on the product. The use of university trademarks must follow brand standards and guidelines.
Select an approved licensed vendor for your product.
Complete and submit the departmental Trademark Use Request Form for use review and approval prior to production. Licensing representatives will inform you if any changes are required.
Upon approval, place your order with the vendor.
Submit the completed authorized Trademark Use Request Form along with the invoice to the Purchasing Office for purchase orders.

Note: Departments/Schools wishing to conduct fundraisers and collect payments must use Touchnet or MobileCause. For Touchnet storefronts, contact Laura Matthews, Associate Bursar or Amber Parker, eCommerce Coordinator.

Commercial Licenses

Campbell University’s names and marks are trademarked and licensed in partnership with Collegiate Licensing Company (CLC).

Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.

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