Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.
Only officially licensed, approved vendors (licensees) may produce items bearing the University’s trademarks or name. Those wishing to become licensed can obtain an application. Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee. All vendor questions regarding the application and approval process should be directed to CLC.
Once a vendor is licensed, they can access current, accurate Campbell logos and marks from Trademarx Online, CLC’s web-based artwork database. Product designs must be submitted to Trademarx Online for review and approval prior to being produced. Items bearing Campbell’s trademarks without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.
The Collegiate Licensing Company (CLC) is a full-service trademark licensing agency. CLC is uniquely positioned to deliver consumer connections and brand visibility for collegiate institutions through impactful licensed merchandise strategies and innovative marketing platforms. Our unmatched licensing and marketing services, the deepest roster of industry experts, the largest enforcement and legal team, and the most comprehensive data platform in licensing combine to drive customized, data-based solutions to navigate our partner institutions through the ever-evolving consumer and retail marketplace.
Collegiate Licensing Company
CLC Manager Partnerships