Spirit marks may be used to promote non-Campbell Athletics events and recreational activities on campus and encourage Institutional pride or school spirit.
Running Camel
When using a spirit mark, the full color camel is suggested. It must always be presented in Fighting Camel Orange (Pantone 172).
These marks should never be used in place of any academic mark. A secondary reference to the University must always be present.
Always allow for clear space when using the spirit marks. (One “hump” distance on all sides of the mark.)
Note — All merchandise and products produced using the Running Camel must be pre-approved.
Camel Silhouette
For designs that require a one-color camel or are designed in University Orange (Pantone 158C), you are permitted to use the Silhouette Camel. The silhouette cannot replace the Kivett in representing any school or department in a lockup. A secondary reference to the University must always be present. An outline must be present on each silhouette.
Use Cases
When are Spirit Marks permitted?
- Campbell unit communications
- Internal promotions/communications to current students
- Internal communication channels within campus units
- External communications targeting prospective students
- Registered student organizations
- Alumni/Advancement communication
When are Spirit Marks not permitted?
- External facing academic or official communications. The Institutional marks should be utilized in these instances.
- College identifiers on websites
- Activities representing Campbell University Athletics. All athletics marks require prior approval before use.
Incorrect Use
