Color Palette

Campbell University’s primary colors consist of Campbell Orange, Campbell Black and Campbell White.

Primary colors are the cornerstone of a brand’s identity, serving as the foundation upon which all design elements are built. When consistently applied across all marketing materials, primary colors become synonymous with the brand itself, enhancing brand recall and trust among consumers.

Primary colors provide a clear and consistent visual language for the brand, ensuring that it stands out in a crowded marketplace. They set the tone for the brand’s personality and resonate with the target audience, making them a vital tool in effective brand communication.

Campbell University’s secondary color palette consists of Brick Pathway Red, Long Leaf Pine, Midnight Buies Blue, Camel Hair, Dawn at Kivett and Fighting Camel Orange.

Secondary colors play a pivotal role in shaping our brand’s visual identity. These colors are carefully selected to complement the primary brand colors, adding depth and versatility to the overall design palette.

While primary colors form the foundation of a brand’s recognition, secondary colors offer flexibility and creativity. They allow for the creation of visually engaging marketing materials, providing contrast, balance, and harmony. Secondary colors can be employed to highlight specific information, evoke certain emotions, or differentiate various aspects of a brand’s communication.

Consistency is key in branding, and secondary colors ensure that a brand’s message remains cohesive across various platforms and mediums. Whether it’s a website, social media graphics, or printed materials, secondary colors maintain a unified and recognizable brand presence.

We have enhanced our core color palette by adding tints and shades of our primary and secondary brand colors. This expansion allows us to maintain a consistent and unified visual identity while offering even more versatility. Whether you need to emphasize key elements or create specific atmospheres, these tints and shades serve as indispensable tools, elevating the expressiveness of our brand.