Visual Identity Visual Identity Our visual elements include color, typography, and the wordmark and Kivett icon. Like Campbell, they’re strong, timeless and distinct. About Our Visual Identity Consistent visual identity is critical in expanding our reach and ensuring our brand integrity. Color Palette Fonts Logos & Wordmark Photography Signage Stationery Vehicles Video Website Email Signature lightbulb_outline Brand Strategy favorite Brand Character record_voice_over Voice & Tone