Photography Standards
When selecting photography, we encourage professional, high-resolution shots that showcase our brand essentials.
Photography that appears in any materials for Campbell University must have a contemporary style and should spark interest through composition. Use bright colors and lighting conditions to maintain contrast.
All photography must be shot at 300 dpi or greater for maximum quality. Whenever possible, professional photography should be used.
Tell a visual story
Make sure the subject is in a relevant context and environment.
Be authentic
Capture moments of real emotion.
Focus on the subject
Use soft lens blurs to help focus on the subject.
Balance interior and exterior shots
Don’t focus solely on the classroom.
Clear the clutter
Pay attention to the surroundings in the background. Don’t let anything distract from the story.
Capture the details
Tell a story by capturing details.
Avoid posing subjects
Tell a story that is natural and engaging.
Avoid distractions
Remove items that detract from the subject.
Use singular images
No photo collages, compilations, etc.
Headshots
The online directory includes official headshots of Campbell faculty and staff. It is important that all images in the directory are recent, high quality, and maintain a consistent, professional look with an appropriate background.
