Wordmark & Logos

Wordmark & Logos

A logo is the foundational staple of the brand. It represents the face and signature of the university. When used and displayed consistently, it strengthens the identity and further enhances the brand. These logos should be used to help unify materials and continue to build the brand.

The Icon & Wordmark

The Kivett icon and Campbell University  wordmark represent the official logo of the University.

The University’s mark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way.

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Wordmark Guidelines

The Campbell University wordmark must be used on all University publications (this does not include course syllabi, student handouts, course materials, etc.).

Clear Space

Appropriate white space (breathing room) around the wordmark is to be considered in any design for all mediums.

Minimum Size

incorrect usage

Do not flip the logo.

incorrect usage

Do not rotate the logo.

incorrect usage

Do not adjust the proportions of the logo.

incorrect usage

Do not independently move or scale the elements.

incorrect usage

Do not modify the approved colors of the logo.

incorrect usage

Do not place the logo over photos or patterns.

Colleges, Schools & Departments

College, school and department signatures have been created using the official Campbell University logo to maintain a consistent brand identity. 

Secondary Logos

Secondary logos may be created for use with events or programs that have a fixed start and end date such as centennials, dedications, camps and seminars.

The University Seal

The Campbell University seal is the University’s official corporate signature. Documents displaying the University seal convey that they are officially sanctioned by the Board of Trustees or the Office of the President.

Only Campbell University’s Board of Trustees and the Office of the President may authorize its use. Therefore, the University’s seal is not to be used on stationery (including note cards), programs, clothing, advertising, etc.

Athletics Marks

Athletics wordmark & font

The Athletics wordmark and font are to be used only for athletics and should not be used on clothing and/or merchandise outside of athletics.

Running Camel

Campbell University’s official athletic logo is the “Running Camel.”

There are two approved variations of the Running Camel: “Running camel in C” and the “Camel head.” Use of the “Camel head” is restricted to areas where running camel is not reproducible.


The name, marks, and image of Campbell University cannot be used to imply or suggest endorsement of any product or service not provided by the University. The University’s wordmark, seal and other marks are registered with the United States Patent and Trademark Office and protected by law. 

Read Trademark & Licensing Policy

External Usage

Individuals and organizations outside the University who wish to use any of the official marks must first obtain written permission to use the official marks by contacting the University Communications & Marketing

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