Wordmark & Logos
A logo is the foundational staple of the brand. It represents the face and signature of the university. When used and displayed consistently, it strengthens the identity and further enhances the brand. These logos should be used to help unify materials and continue to build the brand.
The Icon & Wordmark
The Kivett icon and Campbell University wordmark represent the official logo of the University.
The University’s mark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way.Request logo
The Campbell University wordmark must be used on all University publications (this does not include course syllabi, student handouts, course materials, etc.).
Appropriate white space (breathing room) around the wordmark is to be considered in any design for all mediums.
Do not flip the logo.
Do not rotate the logo.
Do not adjust the proportions of the logo.
Do not independently move or scale the elements.
Do not modify the approved colors of the logo.
Do not place the logo over photos or patterns.
Colleges, Schools & Departments
College, school and department signatures have been created using the official Campbell University logo to maintain a consistent brand identity.
Secondary logos may be created for use with events or programs that have a fixed start and end date such as centennials, dedications, camps and seminars.
The University Seal
The Campbell University seal is the University’s official corporate signature. Documents displaying the University seal convey that they are officially sanctioned by the Board of Trustees or the Office of the President.
Only Campbell University’s Board of Trustees and the Office of the President may authorize its use. Therefore, the University’s seal is not to be used on stationery (including note cards), programs, clothing, advertising, etc.
Athletics wordmark & font
The Athletics wordmark and font are to be used only for athletics and should not be used on clothing and/or merchandise outside of athletics.
Campbell University’s official athletic logo is the “Running Camel.”
There are two approved variations of the Running Camel: “Running camel in C” and the “Camel head.” Use of the “Camel head” is restricted to areas where running camel is not reproducible.
The name, marks, and image of Campbell University cannot be used to imply or suggest endorsement of any product or service not provided by the University. The University’s wordmark, seal and other marks are registered with the United States Patent and Trademark Office and protected by law.Read Trademark & Licensing Policy